Glossary

Short definitions for terms that appear repeatedly in Mundus reports.

GEO

Generative Engine Optimization is the work of becoming readable and citable for answer engines.

Answer Engine Optimization makes content, services and action paths usable for answer engines.

The evidence boundary separates what was measured, what was not measured and what could not be reached technically.

Mention means the brand appears. Citation means the domain is used as a source.

AI Share of Voice describes a domain's share of measured answer surfaces.

Agent Readiness shows whether assistants can read, understand and turn a website into an action.